Guest Post: Queen of Follow Up-Katrina Sawa

Interactive Follow Up…the NEW Key to Success In Your Marketing

As the Queen of Follow Up, some people tend to call me, people are surprised all the time how I manage to be everywhere. They see me in their inbox, mailbox, and in their face on a regular basis. At least that’s what I used to preach to clients about how to follow up and stay ‘top of mind’ with their prospects, clients and referral sources – you’ve got to do email, mail and face-to-face connecting and follow up.

But it’s not just about doing the regular type of follow up anymore; it’s about having a very Interactive Follow Up System that is now the key to your success.

I coined the term Interactive Follow Up and define it as:

A two way approach to connecting and building relationships between business owners and their prospects.

You see, the regular type of follow up most people still do (if they do any at all) is one-way follow up; sending an email or two, mail a note card or brochure or leaving a message.
That’s fine but your messages are getting lost in this crazy online world we live in today; you’ve got to do more to stand out.

Ways to interact more in your follow up (include but are not limited to):

1. Picking up the phone and initiating a meeting

2. Recording a video tip or message so people can ‘see’ and ‘hear’ you instead of just reading you (click here → to watch a recent video of myself on youtube, you can do this too!)

3. Initiating feedback on something you said or sent

4. Initiating interaction with surveys, quizzes, polls, contests and testimonial requests

5. Giving free gifts of audio recordings, reports or videos to have people get a ‘taste’ of what you do

6. Giving people the opportunity to have an interactive conversation with you to see if or how you can help them (no, not a free consultation!)

You’ve simply got to do MORE than ever these days to follow up and most of you aren’t even doing the ‘regular’ follow up needed much less getting creative with interactive follow up strategies.

If you want to give your business a real jump-start THIS ONE STRATEGY could literally make a difference of $1,000’s of dollars in your bank account every month.

But this will only work if you set up your Interactive Follow Up System the right way from the start AND you make sure you have a plan on HOW it will be implemented consistently.

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at

About the Author

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever. Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in
the butt to implement it all too! Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento. Get her Free Entrepreneur’s Success Kit online at!

And if you’d like latest tips and advice on productivity and organizing delivered right to your inbox, enter your email address below to subscribe. It’s FREE!


Leave a Reply