Once you have created a basic container for your time – the days per week that you want to work and the hours per day – then you need to start blocking your schedule out with the different types of tasks that your business requires. There are three basic types of time blocks to create:
Production Time – This is time that you spend actually doing your job – whatever it is you are in business to do, whether that is your service or your product. This is when you actually generate revenue from your product or your service.
Marketing Time – This is time you spend getting the word out about your product or your service. During this time block you’re selling, or going to networking events, or generally marketing your work. This is not directly revenue generating, but if you don’t do it there will be no revenue coming in the door.
Admin Time – This is the time you spend managing your business – returning phone calls, processing your email, doing your filing or organizing, paying your bills, professional reading and development – all of those things that a business person needs to do to keep the business running smoothly.
It is also very important to schedule breaks. It could be lunch breaks or short little breaks through out the day. But what I’ve noticed when people don’t schedule breaks is that they don’t take them, and when people don’t take breaks their batteries get burned out quickly. Even short little breaks – a 5 minute or 10 minute break here or there – can be extremely effective in helping to keep you energized.
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